Pigeon Falls State Bank, Pigeon Falls, WI

The past and present culture of the Pigeon Falls State Bank expresses its principal shareholder's focus on maintaining a strong and secure independent bank in west central Wisconsin where it is exposed to significant outside banking competition. To assure its independence, the Bank will continue to maintain a strong capital ratio.

Our focus is on obtaining knowledgeable credit-worthy customers who are attracted by individual attention and continuity of service. This solicitation effort is benefited by the Bank's 88-year reputation of fairly providing banking services and responsibly attending to the individual needs of its customers and its community.

Our branches, named Bank of Augusta and Bank of Whitehall, have developed a strong customer base and many of these new customers were already familiar with our Bank's reputation.

We intend to pursue our combination of value and market-minded banking -- and reaching out to broaden our trade area -- as the Bank of Augusta and the Bank of Whitehall grows. Our commitment is the same as in Pigeon Falls.

Pigeon Falls State Bank is a member of Eau Claire Area Chamber of commerce Since 2002.