Curves 30 Minute Fitness & Weight Loss Center, Eau Claire, WI

Founders Gary and Diane Heavin, committed veterans of the fitness and advertising industries, are considered the innovators of the express fitness phenomenon that has made exercise available to more than 4 million women worldwide. They share a passion for and commitment to women’s health and fitness.

The Heavins opened the first Curves in 1992 in Harlingen, Texas. Their innovative, 30-minute fitness concept combined strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. The club was an overnight success, as it gave women a supportive and comfortable atmosphere in which to work out. In fact, the company’s unofficial motto became “no makeup, no men, and no mirrors.”